Designed to feel more like a luxury lounge than a traditional showroom, the Griggs Racing showroom was created to elevate the customer experience from the moment visitors walk through the door. Every design decision balanced warmth, sophistication, and functionality, resulting in a space that reflects the craftsmanship behind Griggs Racing's custom-built sim racing rigs.

Rich walnut acoustic slat paneling, deep saturated paint inspired by the company's branding, and timeless Mid-Century Modern influences create an inviting backdrop throughout the showroom. Customers are encouraged to experience the products firsthand—from testing different seat sizes in the custom-built waiting area chairs to exploring wheel options displayed along the feature wall before sitting down with the team at the custom meeting table.

The finished showroom is warm, refined, and intentionally designed to make every customer interaction feel personal, immersive, and memorable.